Services – Michael Hornfeck

Media Consulting/Buying

Everyone has a story to tell. People love stories. We were brought up listening to stories from our parents and grand parents. We learn from stories and we teach with stories.

When it comes to marketing, stories are the best way to convey your message. Your story can appeal to different senses and emotions and if told properly will resonate and be shared.

The story must convey a solution to a problem, it must help meet a need the audience is looking for. Think about it, people don’t look for a solution if they don’t think they have a problem. Your story should showcase your brand, your product or service and help them fix something that they feel is broken. Stories can be funny, dramatic or emotional.

We help clients create those stories in a concise, meaningful and specific way. Based on your goals we craft the message to achieve the results you are looking for.

Content Creation

Content is KING! PERIOD! The more enganging content you produce the greater your market awareness. It all starts with awareness. If potential customers aren’t aware of you, they probably won’t become a customer. Creating content that your target market is looking for is our main focus to get you the results you are looking for.

Video Strategists

The real opportunity as a marketer is Video. The value of sight, sound, motion and emotion can’t be argued. With video you can engage your consumer because it’s easier to grasp and provides entertainment as well as product education.

According to Nielsen and the IAB, combining HD video content or stories with your other marketing vehicles can enhance your campaign’s reach at a lower cost. It also makes the campaign’s reach more effective- generating an increase in general recall by 15%, brand recall by 33%, message recall by 45% and likability by 40%.

By 2023 almost 82% of all internet traffic will be video based. 80% of Internet users remember video ads and are 64% more likely to buy a product after watching a video.

Website Design

If you’re in business, you need a website. If you have a website, you need video on it. We can go on and on about the power of video on your website as the statistics are overwhelming. Bottom line, your company needs video on your website. Your 24/7 sales person.